Dark, dramatic, somber. These are words that come to mind when thinking about the A/W 2013 season in South African fashion. But this is to be expected, we survived the “2012 the world is coming to an end, but not really” scare and now in 2013, everyone is rethinking their lives and all the decisions they have made along the way. What if this is it? What if there isn’t more to life than this?
No wonder we are dressing in such a dramatic way, expressing our emotions and concerns, showing the world that now is not the time to worry about what we’re wearing.
However, the Zeitgeist is starting to change and new beginnings, hope and growth are warming up in everyone’s hearts around the globe. Soon this will affect the way we dress, causing fashion to move away from dark and dramatic colours and moving more towards a brighter future (pun intended).
Studs, leather panels and black will be replaced with sequins, embriodery, beading and colours such as emerald green and seafoam blue. Silhouettes will flatter the body once again, hitting curves in all the right places. Glitz and Glamour will take over the world as we celebrate our lives and our hope for what the future holds.
The question now is: are you ready for this change? Are you ready to hope and dream? Are you ready to believe once again?…